Thursday, October 8, 2009

Augustin, Sign Maker









Sorting through some photographs the other day, I looked closely at these shots I took of department/ward signs in an MSF-run hospital in Bunia. On each of them you can see (click on the image to see in a larger size) the sign maker's signature, Augustin. [I've added another sign, by Pierrot the sign maker, which may or may not have been taken in the same hospital (I can't be bothered to figure it out from the shot timings).]

I love the purity of Augustin's marketing strategy, though I imagine that if he hired an agency they would recommend writing "Augustin" in the size he's written "Maternite".

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